KFC Plans 7,000 New Jobs in UK, Ireland Expansion Push

The fried chicken market will witness an increase in KFC operations as the company plans to invest £1.5 billion across UK and Ireland to build 7,000 new positions and open numerous new restaurants to combat rising market competition.

KFC will spend £500 million to create 500 new locations in prominent areas including Ireland and northwest England where KFC first established its British outlet in Preston during the last six decades. KFC will dedicate its funds to modernize their sites and strengthen their supply chain partnerships.

The UK fast food market contains more than 1,000 KFC outlets operated by franchisees. New employees will fill positions that range from customer service to kitchen staff as well as management roles.

The market expansion occurs as fried chicken operators compete to secure a larger share of growing customer demand. Wingstop has revealed plans to open 20 new locations across the UK under its new ownership by Sixth Street private equity group. Popeyes UK expanded its operations last year by establishing 33 new locations and currently operates 65 sites throughout the region.

London welcomed Dave’s Hot Chicken in 2023 as its first international location and the company plans further expansion across the city.

KFC demonstrated its commitment to protecting its market leadership through this strategic move. The fast-food chicken market experienced a £2.8 billion spending total from UK consumers between April 20 of last year and this year according to Kantar research.

The company plans to expand its supply chain capabilities through strategic investments toward Warwick-based Pilgrim’s Europe and Buckinghamshire-based McCormick who produce the signature gravy for KFC.

KFC implements a three-part strategy that incorporates large-scale operations with location-based initiatives and customer dedication to keep its position strong among increasing market competition. The move demonstrates how American fast-food companies expand their European market share to serve customers who continue eating out despite economic challenges.